After completing military service in 1972, Carl finished his BA degree in design at The University Of Kentucky and entered the film business as an art director for CBS affiliate WKYT in Lexington Kentucky. In 1980 he became a founding partner of Design Elements , one of Lexington's leading marketing design firms. Jerel recruited Carl , his old Navy Friend, as a partner in "The Jones Group " in 1983 . The two became a successful team producing advertising, design and corporate commericals for Black and Decker, MCI, Fannie Mae, National Geographic, McCormick, and many other blue chip accounts. Carl left the Jones Group in 1987 to form his own advertising firm. CICI. In 2004, Jerel created Biographica Films and reunited with Carl to pursue the ultimate career choice of every 18 year old boy. Rock and Roll films.